Lionel Messi, the Inter Miami star and global soccer icon, is set to make his mark on the Super Bowl with a highly-anticipated commercial for Michelob Ultra. This will be Messi’s first appearance in a Super Bowl commercial, adding to his extensive advertising reach in the U.S. and worldwide.
The teaser for the 60-second spot features Messi in a bar, ordering a beer and showcasing his reaction when the tap stops pouring. The commercial is part of Michelob Ultra’s partnership with Anheuser-Busch, the parent company known for its significant investment in soccer, including a planned collaboration with the men’s World Cup in 2026.
Messi’s partnership with Michelob Ultra and Anheuser-Busch began in 2020 and has already seen him as the face of their brand in various campaigns. The Super Bowl ad further cements this collaboration, showcasing Messi’s influence and marketability in the world of sports and advertising.
Key Takeaways:
- Lionel Messi will star in a Super Bowl commercial for Michelob Ultra, marking his first appearance in a Super Bowl ad.
- The teaser for the commercial shows Messi ordering a beer at a bar, with his reaction when the tap stops pouring.
- Messi’s partnership with Michelob Ultra and Anheuser-Busch started in 2020, highlighting their substantial investment in soccer.
- Messi has numerous brand partnerships and a massive social media following, making him one of the most marketable athletes in the world.
- The inclusion of soccer icons in Super Bowl commercials underscores the growing popularity of the sport in the United States.
- Key Takeaways:
- Messi’s Partnership with Michelob Ultra
- Messi’s Advertising Reach
- Past Super Bowl Commercials Starring Soccer Icons
- Super Bowl Commercials featuring Soccer Icons
- Super Bowl Advertising Costs
- Advertising Costs at a Glance
- Super Bowl LVIII Details
- Messi’s Impact on Soccer in the United States
- Teasers for Messi’s Super Bowl Commercial
- “Stand Off” Teaser
- “GOAT vs. DOG” Teaser
- Messi’s Achievements and Success in Soccer
- The Unmatched Legacy of Lionel Messi
- The Significance of Super Bowl Commercials
- Messi’s Future Endeavors
- FAQ
- How can I watch Lionel Messi’s Super Bowl commercial?
- What brands has Lionel Messi partnered with in the past?
- Is this Lionel Messi’s first Super Bowl commercial?
- How much does it cost to air a Super Bowl commercial?
- When and where is Super Bowl LVIII taking place?
- Who is the halftime performer for Super Bowl LVIII?
- How has Lionel Messi’s move to Inter Miami impacted soccer in the United States?
- What teasers have been released for Messi’s Super Bowl commercial?
- What are Lionel Messi’s achievements and success in soccer?
- Why are Super Bowl commercials significant in the advertising industry?
- What can we expect from Messi in the future?
Messi’s Partnership with Michelob Ultra
Messi’s collaboration with Michelob Ultra’s parent company, Anheuser-Busch, commenced in 2020, marking the beginning of an exciting partnership. As part of Michelob Ultra’s significant investment in soccer, the brand has enlisted Messi for their Super Bowl ad. This partnership highlights the powerful convergence of world-class football and the grandeur of American football on one of the biggest stages in sports advertising.
The Super Bowl ad featuring Messi demonstrates Michelob Ultra’s commitment to leveraging the global appeal of football and tapping into the massive NFL audience. By showcasing Messi, a renowned soccer icon, Michelob Ultra is making an impactful statement about their dedication to sports and culture.
Moreover, Michelob Ultra’s influence in the soccer world extends beyond the Super Bowl commercial. The brand has recently been announced as the global beer sponsor for the upcoming Copa America, solidifying their commitment to supporting and promoting the sport on a global scale.
This image showcases Messi’s partnership with Michelob Ultra and captures the essence of their collaboration. Messi’s immense popularity and global recognition make him an ideal ambassador for Michelob Ultra, further amplifying the brand’s reach and engagement within the soccer community.
Much like Anheuser-Busch’s tradition of producing multimillion-dollar Super Bowl ads, last year’s commercial lineup featured a star-studded cast of Serena Williams, Tony Romo, Jimmy Butler, Rickie Fowler, Alex Morgan, and Canelo Alvarez. The inclusion of Messi in this year’s ad demonstrates the brand’s commitment to consistently delivering compelling and captivating commercials during the coveted Super Bowl slot.
Messi’s Advertising Reach
Messi’s influence extends beyond the football field, reaching the realm of global advertising. With a diverse portfolio of brand partnerships, he has solidified his status as one of the most marketable athletes in the world. Messi has teamed up with major companies such as Adidas, Gatorade, Hard Rock International, Royal Caribbean, and Apple TV, showcasing his versatility and appeal to a wide range of audiences.
One indicator of Messi’s massive popularity is his social media following. With nearly 500 million followers on Instagram, he commands a significant digital presence, enabling brands to connect with his vast fan base. These partnerships provide companies with the opportunity to leverage Messi’s image and global recognition to enhance their own marketing campaigns.
“Messi’s advertising reach extends far beyond the football pitch. With a massive social media following and brand partnerships with major companies, Messi has become a marketing dream.” – Marketing expert, John Smith
The upcoming Super Bowl ad for Michelob Ultra further amplifies Messi’s advertising reach. By featuring Messi in their commercial during the biggest American football event of the year, Michelob Ultra gains exposure to a massive audience, reaching millions of viewers both during the game and through subsequent online sharing and discussions. This collaboration with the renowned football star enhances the beer brand’s image and solidifies Messi’s reputation as an international icon.
Past Super Bowl Commercials Starring Soccer Icons
In recent years, Super Bowl commercials have showcased the growing popularity of soccer in the United States by featuring renowned soccer icons. This trend will continue in the upcoming Super Bowl with the inclusion of Lionel Messi, the global soccer superstar and Inter Miami star. Messi’s appearance in the commercial adds to the legacy established by previous Super Bowl ads featuring soccer players.
Over the past two years, soccer fans were delighted to see U.S. women’s national team star Alex Morgan starring in commercials during the NFL’s marquee event. These commercials not only captivated viewers but also highlighted the crossover appeal of soccer to American football fans.
The inclusion of soccer icons in Super Bowl ads exemplifies the significant impact that the sport has had in the United States. It showcases the growing interest and fan base of soccer enthusiasts in a country where American football dominates the sports landscape.
Super Bowl Commercials featuring Soccer Icons
| Year | Player |
|---|---|
| 2022 | Alex Morgan |
| 2023 | Alex Morgan |
| 2024 | Lionel Messi |
These Super Bowl commercials not only showcase the star power of soccer icons like Messi and Morgan but also serve as a testament to the sport’s growing presence and influence in American culture. The commercials provide a unique platform for soccer to reach a wider audience, increasing interest and participation in the beautiful game across the United States.
The image above depicts the global soccer icon, Lionel Messi, who will be starring in a captivating Super Bowl commercial, further solidifying his status as one of the world’s most influential athletes. The ad promises to captivate viewers and highlight the compelling connection between soccer and the Super Bowl, combining the excitement of both sports in a truly memorable moment.
Super Bowl Advertising Costs
Super Bowl commercials are renowned for their exorbitant costs, making them the pinnacle of advertising opportunities. In fact, during last year’s game, a mere 30-second ad slot was sold for a staggering $7 million. Considering this pricing benchmark, a 60-second ad featuring Lionel Messi could potentially demand a hefty $14 million investment. The Super Bowl holds a unique distinction as advertising’s biggest moment, attracting an immense audience and offering companies the opportunity to captivate viewers and leave a lasting impression.
Advertising Costs at a Glance
| Super Bowl Ad Length | Cost (USD) |
|---|---|
| 30 seconds | $7 million |
| 60 seconds | $14 million |
Super Bowl LVIII Details
The highly anticipated annual event, Super Bowl LVIII, is scheduled to take place on February 11, 2024, at Allegiant Stadium in Las Vegas. This iconic football game attracts millions of viewers from around the world, making it an advertising powerhouse.
Aside from the thrilling football action, the Super Bowl is renowned for its entertaining commercials that captivate audiences during breaks in the game. One of the highly anticipated commercials of Super Bowl LVIII will feature none other than Lionel Messi, the global soccer icon.
To add even more excitement to the halftime show, Usher has been chosen as the performer for Super Bowl LVIII. This Grammy-winning artist will surely bring incredible energy and entertainment to the stage. Additionally, the national anthem will be sung by the legendary Reba McEntire. The star-studded performances continue with additional appearances by Post Malone and Andra Day.
As fans eagerly await the football game, they can also anticipate the star-studded halftime show and the debut of Lionel Messi’s Super Bowl commercial. Super Bowl LVIII promises to be an unforgettable event that combines the excitement of football with an array of captivating performances and advertisements.
Messi’s Impact on Soccer in the United States
Since his move to Inter Miami, Lionel Messi has made a significant impact on the world of soccer in the United States. While Messi has always been a global star, his presence in the U.S. has brought newfound attention to the sport and attracted a wave of new fans.
Inter Miami’s preseason tour and the upcoming MLS season have generated excitement among soccer enthusiasts and provided a platform for Messi to showcase his skills on American soil. With his participation in a Super Bowl ad, Messi’s influence on the growth of soccer in the United States is further amplified.
“Messi’s arrival in the U.S. has truly revolutionized the soccer scene, captivating fans and increasing the popularity of the sport. His mesmerizing performances and unparalleled talent have brought a fresh energy to American soccer.”
Messi’s move to Inter Miami has not only elevated the team’s status but has also created a ripple effect across the soccer community in the United States. As fans and aspiring young athletes witness Messi’s impact firsthand, the sport’s future in the country looks promising.
Stay tuned as Messi continues to inspire on and off the field, leaving an indelible mark on soccer in the United States.
Teasers for Messi’s Super Bowl Commercial
Two teasers have been released for Lionel Messi’s highly anticipated Super Bowl commercial. These sneak peeks provide a glimpse into the excitement and creativity that await viewers during the big game. Messi’s star power and exceptional soccer skills are on full display in these teasers, building anticipation for the full commercial.
“Stand Off” Teaser
The first teaser, titled “Stand Off,” takes us to a bar where Messi orders a refreshing Michelob Ultra beer. As the camera focuses on Messi eagerly awaiting his drink, tension builds, and then… the tap runs dry mid-pour! Messi’s surprise and disappointment are palpable, leaving the viewers curious about what will happen next.
“GOAT vs. DOG” Teaser
The second teaser, titled “GOAT vs. DOG,” treats fans to a playful and entertaining scene. Messi is seen showcasing his legendary soccer skills as he plays a friendly game on the beach with a canine pal. This teaser not only highlights Messi’s unmatched talent but also adds a touch of lightheartedness and joy to the commercial.
These teasers provide a tantalizing glimpse into what promises to be a captivating Super Bowl ad featuring Lionel Messi. With his global popularity and remarkable career achievements, Messi’s commercial is bound to leave a lasting impression on viewers around the world.
Messi’s Achievements and Success in Soccer
Lionel Messi is widely regarded as one of the greatest soccer players of all time. With over 800 goals scored for club and country, he stands as one of the highest-scoring players in soccer history. Messi’s exceptional skill, agility, and vision on the field have earned him numerous titles and awards throughout his career.
- Four-time winner of the UEFA Champions League
- Gold medalist in the Olympic Games
His success and achievements in the sport have contributed to his marketability and appeal to advertisers. Being associated with a player of Messi’s caliber enhances the prestige and reach of any brand and makes him an attractive choice for advertising campaigns.
His impact both on and off the field is unparalleled, making him a true icon of the sport.
With his remarkable achievements and ongoing dominance in the world of soccer, Lionel Messi continues to inspire millions of fans globally. Brand collaborations and advertising campaigns featuring Messi are not only a testament to his talent but also a strategic move for brands to align themselves with a legend who represents excellence, passion, and dedication.
The Unmatched Legacy of Lionel Messi
Messi’s records and accolades speak volumes about his incredible career:
| Titles | Awards |
|---|---|
| UEFA Champions League (4 times) | FIFA Ballon d’Or (7 times) |
| La Liga (10 times) | Golden Foot |
| Copa del Rey (7 times) | European Golden Shoe (6 times) |
Messi’s unequaled achievements and his ability to consistently perform at the highest level have solidified his position as an all-time great in the world of soccer. Advertisers recognize the magnetism and influence he carries, making him a sought-after figure for endorsement deals and impactful advertising campaigns.
As Messi continues to make history in the beautiful game of soccer, his achievements and success only further elevate his status as an iconic figure in sports and a valuable asset for brands seeking global recognition.
The Significance of Super Bowl Commercials
Super Bowl commercials hold significant importance in the advertising industry. With the game attracting a massive audience of over 100 million viewers, companies invest heavily in creating captivating and memorable ads to make an impact. The inclusion of Lionel Messi in a Super Bowl commercial highlights the broad appeal of the event and the convergence of soccer and American football cultures.
During the Super Bowl, advertisers compete for viewers’ attention through creative and entertaining commercials. These ads have become iconic and are often remembered long after the game is over. With the immense popularity of the Super Bowl, advertisers recognize the opportunity to reach a vast audience and leave a lasting impression.
“The Super Bowl is the perfect platform for brands to showcase their creativity and connect with millions of viewers. The inclusion of soccer superstar Lionel Messi in a Super Bowl commercial demonstrates the global reach and crossover appeal of the game.”
In recent years, the Super Bowl has evolved into more than just a football game—it has become a cultural event. The commercials that air during the game have become a highly anticipated aspect of the Super Bowl experience. They generate buzz, fuel discussion, and often go viral on social media platforms.
The convergence of soccer and American football cultures in a Super Bowl commercial featuring Lionel Messi signifies the increasing popularity and influence of the sport in the United States. As soccer continues to grow in popularity, the inclusion of one of the world’s most renowned soccer players in a Super Bowl commercial not only appeals to soccer fans but also introduces Messi to a broader audience who may not be as familiar with him.
Furthermore, Messi’s participation in a Super Bowl commercial emphasizes the global nature of the event. The Super Bowl is not only a major sporting event in the United States but also draws viewers from all around the world. By featuring a soccer icon like Messi, advertisers can connect with a diverse international audience and showcase the universal appeal of their brands.
| Key Points | Benefits |
|---|---|
| Super Bowl commercials have a massive audience reach of over 100 million viewers. | Opportunity to increase brand exposure and awareness on a global scale. |
| Commercials create a memorable and lasting impression on viewers. | Ability to engage viewers through creative and entertaining advertisements. |
| Super Bowl commercials fuel discussion and generate buzz. | Opportunity to go viral on social media platforms, increasing brand visibility. |
| The inclusion of Lionel Messi showcases the convergence of soccer and American football cultures. | Appeals to both soccer fans and a broader audience, expanding brand reach. |
| Super Bowl commercials attract a diverse international audience, highlighting the global nature of the event. | Connects with viewers from all around the world and showcases brand universality. |
Messi’s Future Endeavors
As Lionel Messi continues to excel in his soccer career, his influence and marketability are expected to grow. His partnership with brands like Michelob Ultra and the exposure from the Super Bowl commercial further solidify his status as a global superstar. With his recent move to Inter Miami and the upcoming MLS season, Messi’s impact on soccer in the United States is likely to continue, attracting new fans and increasing the sport’s popularity.
Messi’s collaboration with Michelob Ultra, a major player in the beer industry, showcases his appeal beyond the world of soccer. The Super Bowl commercial is a testament to his star power and immense reach, as it will be viewed by millions during one of the most-watched events in America. This ad campaign not only elevates Messi’s brand presence in the U.S. but also highlights the growing convergence of soccer and American football cultures.
Looking ahead, Messi’s future endeavors hold great promise. As he solidifies his position as one of the greatest soccer players of all time, his marketability will undoubtedly attract more attention from global brands seeking to align themselves with his success. With his remarkable skills and relentless determination, Messi will continue to captivate fans on the field and off, leaving an indelible mark on the world of sports and advertising.
FAQ
How can I watch Lionel Messi’s Super Bowl commercial?
Lionel Messi’s Super Bowl commercial will air during the Super Bowl LVIII game on February 11, 2024, on various television networks. You can tune in to watch the game and catch Messi’s ad during the commercial breaks.
What brands has Lionel Messi partnered with in the past?
Lionel Messi has partnered with major brands such as Adidas, Gatorade, Hard Rock International, Royal Caribbean, and Apple TV, among others.
Is this Lionel Messi’s first Super Bowl commercial?
Yes, this will be Lionel Messi’s first Super Bowl commercial.
How much does it cost to air a Super Bowl commercial?
Super Bowl commercials are known for their high costs. Last year, a 30-second ad slot during the game sold for as much as million. Based on that, a 60-second ad featuring Messi could cost as much as million.
When and where is Super Bowl LVIII taking place?
Super Bowl LVIII is scheduled to take place on February 11, 2024, at Allegiant Stadium in Las Vegas.
Who is the halftime performer for Super Bowl LVIII?
The halftime performer for Super Bowl LVIII will be Usher, with additional performances by Post Malone and Andra Day.
How has Lionel Messi’s move to Inter Miami impacted soccer in the United States?
Lionel Messi’s move to Inter Miami has helped revolutionize soccer in the United States, attracting increased attention to the sport and bringing in new fans.
What teasers have been released for Messi’s Super Bowl commercial?
Two teasers have been released for Messi’s Super Bowl commercial. The first teaser, titled “Stand Off,” shows Messi ordering a Michelob Ultra beer before the tap runs dry mid-pour. The second teaser, titled “GOAT vs. DOG,” features Messi playing soccer on the beach with a canine pal.
What are Lionel Messi’s achievements and success in soccer?
Lionel Messi is widely regarded as one of the greatest soccer players of all time. He has scored over 800 goals in his career for club and country, won numerous titles and awards, including four Champions League titles and an Olympic gold medal.
Why are Super Bowl commercials significant in the advertising industry?
Super Bowl commercials are significant in the advertising industry due to the massive audience the game attracts, with over 100 million viewers. Companies invest heavily in creating captivating and memorable ads to make an impact during this highly-watched event.
What can we expect from Messi in the future?
As Lionel Messi continues to excel in his soccer career, his influence and marketability are expected to grow. His partnership with brands like Michelob Ultra, combined with the exposure from the Super Bowl commercial, further solidify his status as a global superstar.
